BRANDING

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I'd like to know: MY BUSINESS IS ONLY LITTLE - DO I REALLY NEED BRANDING?

Whether you're a one (wo)man band operating out of your garden shed, or a multinational corporation, a good brand can be a valuable strategic asset to your business.

Brands help businesses communicate consistently, and make them recognisable and lovable in the eyes of the consumer.

apricity branding little-man_personality

A brand is who your business would be,
if it were a person.

As such, your brand has:

a Name
a Personality
a Voice
a Story
a Style or Dress Sense
Values, Beliefs & Social Standing
a Social Media Presence

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In Branding, we define who this person is, what they like, how they react to their environment and how they communicate with the world.

Together with our clients we also work out how they look (i.e. define their Corporate Design) and finally define strategies which help our clients to communicate their brand effectively and consistently across all communication platforms.

At the heart of every successful brand is a clearly defined business identity.

When first establishing a business, it can be difficult to pinpoint its clear identity. You have so many exciting plans and ideas, and naturally you want to talk about all of them – it's your baby (business), after all! Unfortunately, unbridled enthusiasm can sometimes lead to unstructured communication and worse, confused customers.

Forging your Business Identity

We like to think of branding as a Business Identity Forge. We can help you gather up all your ideas, plans other raw materials in order to evaluate, meld and refashion them to your requirements. Just like in a smithy, the process strips away any impurities and excess material. In the end, a product of clearly defined shape and purpose is revealed!

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